How phonepe genius marketing strategy made it with a market leader in detail

In 2016 when the Modi government banned 5000 rupees a few crores of people in India suffered hardships. Indians who did not notice that there is no value for how much money they have in their hands looked at digital payments for the first time. People are excited to solve this problem and a company will cash it. Actually this phone pay company is a It started in a small room but now after many young people and digital are considered earn hundreds of crores by using a few crore people. What is the actual business of this company to get such a valuation. According to 2022 calculations Phone Pay has 44 crore customers which means 44 crore people including financial data. The details are with this company but surprisingly along with phone pay its name is also bought by Wal Mart Company of America but what is the logic behind this what kind of business was started and followed by a start up company to become the number one in the digital payment segment, bypassing even big companies like Google Paytm. That is what I am going to say phonepe is a name that needs no introduction to everyone who uses a smartphone from current bill to gas bill to groceries to insurance, it has created an alternative source of currency notes from our pockets everywhere but let us see how it all started. Sameer working at Flipkart in 2015. Nigham Rahul Chari and Buji Engineer three employees resigned from their jobs in Flipkart and started a company in India we all know how phone pay works.

If we download the app and link our bank account we can make our payments and transactions simple through UPI. At the time of 2016 no one really knew this because the Government of India had just made a new UPI unified face and got RBI approval. UP transactions in India, but this company had noticed that this company would grow very fast in the future. It has invested more than 16 thousand crore rupees and has developed phone pay brilliantly. Here I will tell you a point about how big companies think. If an employee who worked in a company leaves and starts a new company then the board members of this big company will definitely focus on it because today this stop is small. The company may one day compete with a larger company The founders of Flipkart who are well aware of this matter, saw Satyam’s business model and bought it at the time when it was a startup company and merged it into Flipkart. Why I am telling you all this is that Satyam who founded Flipkart which is a competitor to Amazon in India today also bought the phone pay of an employee who once worked in Amazon company, Amazon Flipkart. If Amazon had bought it, there would not have been any competition in India today, but later Flipkart was bought by Walmart. I think you understand that logic well. I will also answer the question of how these small companies that are running successfully are bought regardless of whether the company is small or big buying a company is definitely not that easy because when a company is started

Only the founders are the owners, but when it goes down all those who have invested in it are the company. If they become shareholders.they think for its growth, but those who invest in it think for profits. All the big companies that think about this even the small companies that are started as start-up companies are the first to buy them, that is, they offer more rates to those who have invested than the valuation of these companies, which is automatically good. Because the profits will come they will sell their share in that company and go away. In this way if there is an implementation of some values in the start up companies that is if the big company knows that the company will go to a good position in the future, then surely they will have much higher rates than the amount determined by them. Give and buy that company It does not mean that every deal is done like this but majority of the deals are done like this but most of us do free transactions in phone pay but actually this is not the business of doing phone pay the reason why all phone pay transactions are given free is because customer means phone pay service is given free only to grab customers But the original business model of phone pay is point number one commission this company gets commission for some transactions you do through phone pay like mobile recharge gas and electricity bill payments all are paid by us not us it takes some commission from the company also opsh mission paytm through paytm sound box

The company does almost 400 courses of business. The phone pay company has also introduced such a payment device. It is a calculator to see the pass machine. It has an extra payment option. Customers can use that option to make payment easily so small shop owners who are doing retail business should buy this device. This company gets income through insurance phone pay company has started an insurance business of its own Most of us use phone pay to pay their termi insurance but what we do not know is that not only making payment but also giving our financial data to this company without our knowledge. So automatically this company will know what people are buying more and what is their interest and use that data to grow their company in the future.
Recently if you recharge your mobile in phone pay you will get one to two rupees processing cut have you noticed that as we have already discussed all the big companies also focus on customer accretion in the initial stage after getting used to it they start their actual business. Understand Presently in India there are 5 major companies in UP transaction business Phonepe Google Pay Paytm Bharti and Amazon but in all these 50% market share is phonepe here the point is that 50% of it is about 40 crore people so my dear audience 40 crore people are their If they are paying extra for mobile recharge and paying in phone pay daily think how many crores of rupees this company gets from just one mobile recharge and how the processing has actually earned in India so far.

See if you get this doubt. In 2020 Corona time the virus will spread through currency notes. The news is good. Do you remember it went viral so many people who were already trembling with fear started making digital payments leaving aside whether it was true or false and after a few days they got used to it. So much so that in present India more than 84 lakh crores of transactions are done only through phone pay. Phone pay is a start up company but Google pay is not like that. It is one of the biggest companies in the world. This is the UPI app launched by Google and because of this background Google Pay is more than phone pay because of the brand. Value here you may get a doubt is not big if not turn on google pay before this phone pay google pay is by typing with this google company that is first tez is coming, this is really a google company if not some other company is doing this application not used To change Reason also beat on this phone and tried to make Google Pay scratch card habit to grab customers and come to the number one position. If not many people have already started using this phone. The important strategy of this phone pay is that this phone pay is very easy for poor and middle class families to understand. It was designed and that is why this Google Pay went into losses. The reason for this is that compared to Google Pay and Paytm it is very easy and simple. Therefore this app was designed and released in the market so that the poor and middle class people living in small villages can understand it quickly. We all know that the majority of the population in India is the middle class. Also only poor people so if we can design a product that can be used daily by such people then it will be a huge success no need to tell you.