In India the major companies we remember as food business are foreign companies like McDonalds, KFC, Dominos and Pizza Hut because they open their restaurants in every city and attract us but there is an Indian company doing the same food business in India that earns more revenue than these foreign companies. But many of us do not know about it HaldiRam is a food and snack business company that started a few years ago in a small cart pit in a place in Rajasthan. It’s not an overnight success but it is definitely not an overnight success. Behind it are many years of hard work and Marvadi’s ideas. Today I am going to tell you what they are. In 1920 there was a 12 year old boy in Ganga Vishwanagar a place called Bikaner in Rajasthan. There used to be a snack shop in Santur where there were buzzy sellers but what you need to know here is that we have Guntur Malpuri Atreyapuram Putarekulu Kakinada Kaja like how a food item for the nose area can be famous and this place called Pikanir in Rajasthan is also famous which means karapusa so why am I saying this? Anywhere in a village if a food item is famous, it is prepared and sold. Everyone had shops like this. HaldiRams father also had a shop so since childhood HaldiRam stayed in his father shop and observed their business closely so his interest in business grew slowly.
After he grew up he got an idea that if he sells the bhujia that everyone is selling it will not be of any use even in all the shops the maximum test is the same
So if any customer comes to him and buys it not all the shops there must be something special in the bhujia that he makes. Noticing the problem Haldi Ram said that the bujjia that he makes should be better than all the other shops in terms of taste and quality so he used different raw materials and started making experiments. They made a good quality bujji with a different taste and some people showed the taste of it to some people. If done it will definitely be a success. So instead of directly releasing the new product made by him in the market Haldiram used two strategies higher prices then competitors, there are many shops selling bhujia in the market but the test and quality of all of them are almost the same but the test and quality of the snack made by Haldiram are also the same. It is much better than others so if you sell such quality Snap at the same price as everyone else the customer does not know its value, so in all the shops in the market, if a kg of Bujiya costs 2 paise then Haldi Ram would charge 5 paise per kg of Bujiya made by him. The advantage of this is that if the price of the same product is higher in one shop than all the shops in the market then something special is definitely created for the customers The locking point here is that Haldiram has a better product compared to others as per the customer’s expectations so the customers will definitely be satisfied for the extra three paise they pay, so an important lesson we need to learn here is that whenever you have a quality product if you believe that it will satisfy the customer expectations your The higher the product price.
The more successful it will be the same kind of pricing strategy was implemented by Steve Jobs, the founder of Apple in his iPhones. Strategy No. 2 Unique branding of this self made buzzia is called Dungarsev. Also let us see what the sellers in the market want to know. Even if there was a king who was very famous in the area, that king has nothing to do with this haldi ram, but because a famous person named his product this product attracts all those who know about that king very easily. will be If you want to understand how this strategy works, let me tell you a live example. Listen carefully. There is no one who does not know the names of these two companies Amazon and Tesla. But do you know the reason behind giving them these names These particular names take their companies to customers very easily. For example Amazon is the second largest in the world. River This is what we study in books from our childhood and it is known to people in many countries. So if a company is started with the same name how many people remember Amazon River they will also easily remember Amazon Company do you understand Same Tesla is the name of the company even though it is a famous scientist but it is named after Nikola Tesla the suit Tesla company manufactures electric cars if Tesla is an electrical scientist it will go to the customers. What is the secret behind it all Implements got good popularity in all the places in Rajasthan and Haldirams Bhujia got good sales.
At the same time Haldi Ram who went to Calcutta to attend a marriage function analyzed the market conditions there and decided to start his Bhujia business in Calcutta as well. They expanded their business from Rajasthan to Calcutta but after Haldiram his children did not expand this business much but Haldiram grandsons Shiv Kishan Agarwal aka Manoharlal Agarwal also took this business to the next level Simply put Ganga Bhishma Agarwal who founded Haldiram After him both of them led this company so the first of them shiv Kishan Aggarwal expanded Haldiram’s business from Kolkata to Nagpur, Maharashtra, but the strategies he used to do his business in Nagpur were that the people of Nagpur used to eat only a small variety of snacks in the evening times. So now even if it is famous in Rajasthan, if you bring Buji directly and sell it in Nagpur, it may not be so successful. After researching what type of food people in Nagpur like most Agarwal realized two things. Number one people in Nagpur eat a lot of sweets and South Indian foods like idli, dosa and chepathi so what Shiv Kishan Agarwal did here is that he started his business in Nagpur and sold South Indian foods which people like to eat and also served sweets made by himself. They gave samples to their customers to test them for free and if they liked them they started buying them. Because of this the business idea worked out well. Look at the game played by Tirupal. Whenever an unknown person in a new place sells a product that no one knows about the customers will not accept it so quickly. So to gain the trust of the customers they made it as the quality they like to eat and after gaining the trust of the poor then they launched the newly prepared sweets and the snacks that they were selling in Nagpur one by one in the company of Haldi Ram.
So Sivakishan Agarwal expanded Haldiram’s business from buji to sweets and different food items so finally Vekti Manoharlal Agarwal who took this company to its peak stage showed his own mark in the packaging and brand marketing of the company. Bujjia made by Haldi Ram was just in a normal packaging so the disadvantage is that due to normal packaging the expiry date of the food in it is very short which means that the food spoils very quickly which brings a lot of loss to Haldiram’s business so Manohar Lal is doing this exclusively on then for Focusing on snack packaging, nitrogen gas is filled in it instead of normal air so the advantage of this is that if normally a package of food has a life time of one to two months, due to this nitrogen gas it increases to six months it is very fresh immediately after opening and not only this it is premium. By designing packaging and marketing their foods in a different way that is Haldi Round Sweets is a perfect choice to celebrate every festival and occasions and Haldi Ram Company also makes Haldira food items available to customers in crowded areas like railway station commercial complex and shopping malls. They opened their stalls in North India and South India and did their business in more than 80 countries and with more than 400 food products, they became the largest snacks making company in India and according to 2022 calculations the valuation of Haldiram company is about 24 thousand crore rupees.
.
Video photo
