Let us put aside the issue of people who have their own vehicles for a while ten years ago if you want to go from one town to another town you have to go to the bus stand or go to the auto stand to make cars, but they did not come near us. Autos have started providing their services through mobiles. These prices were not available to the common manbut now taxis mean cars with yellow plates. It does not need to be automatic. Even a bike person passing the road is enough. It proved us in front of our house at a low pricenfast and short time. An idea was born from that idea of Rapido. It started as a small company providing app download service to customers and providing employment to others and has gained a good position in the marke today let us know more about the success journey. The three started together they are Aravinda Sanka Pawan Guntupalli Essar Rishikesh to make it easy for every person in the country to use bike taxis and also to provide employment opportunity to the youth in their own city Dhirubhai Ambani is their big inspiration in this regard.
Jio wave also started and many companies in India introduced cabs in the market then the company noticed two important things happening in the market The number one first is the lack of ride sharing service at a low price. Ola overs cap services are the way, but only a few people in India can afford to spend 200 to 400 rupees for a cab, that’s why if we look at our Ola Oble services on Pandu, they have reduced by 4.5%. The maximum rates are 36 lakhs per day. Only registered. From this it is understood that people prefer to go for less than 200 rupees per person and number two thing is that the two wheeler market is very little used in India while there are 22 crore bike owners in India 20% of them are unemployed or party workers or students. On an average only 18 percent of the people who use those bikes are those who go empty and also because of the slowness of public transportation in India, they are not able to take us to the desired place at the time we want but if you look at it here it is like this kind of committee. In these companies they spend more money first demand supply, the company spends a lot of money to get water prices
But when it comes to them it is a huge discount for the customers. Since these prices are fair to everyone uses this cab service Due to this the customers got an opportunity to book Ola cab at low prices and the drivers were earning 50 to 60 thousand rupees per month but then in the second and third stages the incentives of the drivers were reduced and the burden on the customers started to be burdened. It is natural for them to see that this person is also earning but the problem here is that after the change when they earn a lot of money in the beginning they have to buy a new vehicle and then reduce it for some time but this has brought three problems in the market. The drivers thought that their income would increase due to the increase but in the case of after some times the income decreased. Thirdly due to the pandemic, the lives of these drivers suddenly became calm because Rapido made drivers and did not quit their jobs. Part time is not a problem because most of the people who work here are unemployed or teaching workers or students The drivers in this rapid can earn 200 to 500 rupees per day.
So in simple terms there are three things that can change in superpower for dropped growth. First there is less risk than Uber with 1000 riders as a full time worker because the management of bikes is less mileage. In recent times there is no need to give a big incentive to make students block visible but all these things can be done why could not they do it If you look at how Rapro was able to do it the most difficult thing in the bike taxi market is that vehicle taxis with white number plates are allowed that is why Rapto did not use helmets or stickers with the company name on them. Non use is not the complete answer to the problem what we found here is that Indian rules do not allow bikes to be used by taxis. But you can not stop sharing the same vehicle and earn money that is why Rapido Bike Cooling Services came forward. Before starting this rapido asked the Ministry of Road Transport for permission to use bikes for private bike tax. A million customers with 60 thousand riders now serves 50 million customers so a small company like Rapido
Today has given a big company like Ola Uber but if we look at the lessons we have learned from this small company the first big companies do not care about some small mistakes when entering a new market. They become good opportunities for other companies for example if Amazon Flipkart competes in electronics fashion segments Nayaka small personal care products come forward and become a billion dollar company and Ola competes with Uber cab market Rapido trusts only in bike taxi and secondly when we step into the market as a new company. Rather than investing in its work force it is better if it spends hard work on it before making it a good system they believe in the concept they have chosen and show how successful it is then grow it into a business.
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